What budget should a small brand start with for paid ads?

Question

I've read a dozen articles on this and they all contradict each other. If you have first-hand experience, what actually matters here and what's just noise?

Accepted Answer

There's no single right answer, but the biggest mistake I see is optimizing too early. Get one honest data point, then adjust. That mindset has served me well for a decade.

What budget should a small brand start with for paid ads?

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